Social Media Optimization and Marketing (SMO / SMM)
Using Social Media to Promote Your Website or Blog
What is Social Media?
SMO (social media optimization) and SMM (social media marketing) are also aimed at bringing additional visitors to your site in order to increase your company’s client base and to make people more familiar with you and your brand.
(The following excerpt on SMO and SMM is by courtesy of Wayne Smallman, owner of www.blahblahtech.com)
The focus is on building your sphere of influence.
Being a major contributor to your field or industry is your ultimate goal. By stimulating debate and setting the agenda, you’ll be the one everyone is talking about – your thoughts and words will be the very thing people are sharing in their own Social Networks via the Social Media websites you’ve become so familiar with
Social Media Optimization is about making your articles ready for websites like Digg, StumbleUpon, del.icio.us, Reddit and more. Typically, this is about including things like buttons in the footer of your articles, which will allow your visitors to more easily submit your articles to those Social Media venues mentioned previously.
Among other things, Social Media is about sharing the things you find with other people, family, friends and colleagues. Here, people can potentially find your articles, share them with friends and colleagues, vote on your articles, comment, or subscribe to your blog via something like an RSS (really simple syndication) feed or by email.
Done right, a structured Social Media Marketing campaign can help your articles become vehicles to increased traffic to your blog or website, without relying on traffic from the search engines.
Social Media & Social Networks
Key to the success of your articles on Social Networks is getting other people to participate.
If you are looking to share websites and blogs with people, then StumbleUpon, Digg, del.icio.us, Reddit, Slashdot, Sphinn, Furl and Ma.gnolia are the places to be. They’re all free to join and pretty simple to sign up to. These social media portals let you share websites and blogs with people, as well as comment, review and vote on them.
If you want to meet people and become part of a community, then StumbleUpon and Facebook are good places to begin, while Ecademy is ideal for businesses. Additionally, these social networks offer you the option to share websites and blogs with people, as well as comment, review and vote on them, too.
Alternatively, there are micro-blogging platforms like Pownce, Twitter, and Jaiku, which would help you keep in contact with the friends you’re going to make on the web. Put simply, micro-blogging is a way of posting simple, short messages to friends, which can include links, files, and events among other things. These services are free to join, too. However, some require an invitation to join.
And finally, there are also specialist forums, which are often ideal for sharing ideas and finding solutions to common problems. These are mostly free to join, but some tend to require fees to access additional services, such as email, storage, etc.
Services
The services that we can offer in the Social Media arena include:
- Setting up your blog, and connecting it to your website, so that your site benefits from the blog’s additional pages and links. This includes some changes to the site in order to achieve a single look for both the site and the blog.
- Training and consulting on how to use “the social web” to promote your business.
- Building quality social media links to your site by mentioning the site on blogs and social networks.
We invite you to contact us to discuss the needs of your website or blog.
Phone: +972-54-6751237
Email: contact at debi-z.com
