Organic SEO and Website Promotion

Organic SEO (Search Engine Optimization) of a website is the way in which your website is promoted such that your potential customers can find your products or services on Google, Yahoo!, and other search engines. You may have a beautiful site, but if it isn’t in the top few sites found when searching the internet, someone else is going to get your business.

The expression “content is king” is key to success. A content-rich site will attract live customers, and will also attract links from other quality sites in the same niche. The combination of high quality content and high quality links are what makes the site important in the “eyes” of the search engines.

However, the search engines also look at many other criteria when deciding the order in which to display the search results. Organic SEO includes the methods by which we optimize as many of these criteria as possible, to give your content-rich site an added boost.

Organic SEO is a lengthy and continuous process, which requires full cooperation with the customer. During the course of the SEO work, the structure of the site and its content are optimized for better positioning in the search engines, together with the manner and frequency that the site is mentioned in the internet.

Improvement of the position of the website in the major search engines, in particular Google, is a prolonged process, which may take many months (6 months or longer, depending on the competitiveness of the field in question). Due to this, it is important that throughout the process it will be possible to measure the changing trends using a number of metrics.

We will analyze your site for search engine success criteria, optimize the site in accordance with those criteria and perform ongoing monitoring and maintenance of site progress.

Initial Stages

Our process and services include the following:

• Analysis of the current status of the website with respect to general search engine criteria, your company’s individual strategies and goals and your competitors’ websites. The competitor sites are not necessarily the site’s direct business competitors – the competitors include all pages that appear in the search engines for your different keywords. Information gathered includes an interview with the website owner and the programmer, analysis of statistical reports of the website and comparative analysis of the website and competitor sites.
• Structural optimization. Our website promotion professional checks the structure of the site, identifies problematic areas which prevent the search engines from accessing all parts of the site and assures a quality internal link structure. After this optimization, the site becomes search engine-friendly.
• Keyword research. This process culminates in a list of search keywords or expressions, and from among them we choose, together with the client, the words and expressions which will attract the most quality traffic to your pages, in order to promote the website for these keywords.
• Content optimization. We make the pages of the website compatible with the search engines by emphasizing the keywords that we have identified for keyword promotion, both in meta-tags and copy. We suggest improvements for the contents and the structure of the page, all without harming the quality of the website contents.
• Registration of the website in important indexes and updating the different search engines with the website’s sitemap.
• Creation of quality links to the site from other websites of a similar niche. The more quality websites link to a site, the greater the chances of the site to improve its ranking. We identify the sites that are most appropriate and work with them to add links to your site.

All of these stages are usually completed within three months. The exact timing is dependent on the availability of those responsible for the site, the number of pages on the site and the specific keywords for promotion.

Continuing Maintenance

The next stage is the continuing maintenance of the promotion of the website. Website promotion requires follow-up and constant work on the site. This is due to a number of factors:

• It takes time (a number of months) until goals are reached. Over the course of these months and after the initial optimization work one must track the different reports, analyze them and draw conclusions. Some of the conclusions necessitate changing and updating the different pages again and again until the goals are reached.
• The search engines every so often change the algorithm that they use in order to determine the places of sites in the search results. We track these changes and update the website accordingly.
• Your competitors are also promoting their sites and in the end of the day, without continual work in the promotion of your website, the competitors will succeed in gaining higher ranking for their websites.
• Over the course of time, different pages on the website are changed and added. These updates are looked upon very favorably by the search engines, but they must be done in a way that the page continues to be relevant for the original keywords around which the page was built. We perform content optimization on the changes and additions to the site.
• It is important to follow the status of the links that other sites have to yours.

We therefore offer a monthly maintenance package that includes all of the above points. In addition, we provide optimization reports that include comparison to competitors, statistical analysis and conclusions.

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