Promotion of Dynamic Site Pages

Dynamic Site Page Promotion Issues and How to Overcome Them

What is a Dynamic Page?

A dynamic information page is the product of content from a database being put into a form.

The content is chosen from the database as a result of activities conducted by the surfer. This activity is translated into parameters that are displayed in the URL. These parameters are displayed after the question mark in the URL.

For example: http://www1.zap.co.il/models.asp?Sog=E-TV&DB189989=190025.

Problems With Promoting Dynamic Sites

Forms – The spider does not imitate the activity of the surfer, both because of the load put on the site and also its inability to predict how the surfer would act. The spider does not know how to fill out forms, and so it will not find information on the site that is available only by filling out a form (e.g. listings of want ads). The solution to this problem is to provide links to all the different possibilities.

Session ID – this is the part of the URL that identifies the user. The Session ID provides a unique number to every user. This is used, for example, on a sales website in order to transfer the user from the website system to the payment system of the credit card company. The result is many pages with different URLs but the same content. Google does not pay attention to these pages.

Cookies – one of the advantages of cookies is that it is possible to perform personalization of the site. For example – to display content modified expressly for the surfer according to information that he entered (age, gender, etc.). There are sites that do not allow one to enter them without enabling cookies. The spider cannot save cookies since it has no memory allotted to this. Spiders will therefore not visit sites that do not permit entrance without enabling cookies. How can one tell if a site requires cookies? Define in the browser not to enable cookies and if it is then unable to enter the site, it shows that the site requires cookies.

Important Points for Application in Dynamic Sites

• Work with links in place of/in addition to forms. This way the search engine will also see the information on the site.
• Exposure of all possible parameter combinations to the search engines.