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Google uses more than 200 criteria in order to decide which pages on the internet deserve to be ranked higher for any particular search term. No-one outside of Google knows exactly what these 200 or so criteria are.
However, over the years, SEO professionals have come up with many best practices, that if used together, can improve the ranking of your website on the search engine results pages (SERPs).
In mid-2008, Google themselves came out with a “Starter Guide” that confirmed some of these best practices.
The “SEO Best Practices” section to your right is where you will find current thinking on topics search-related.
This is also where you will find presentations about SEO and SEM, and information about SEO tools.
We will be adding to this section, and we invite you to keep up with the latest updates by subscribing to our blog.
