SEO Course – Currently Unavailable

SEO course – in English, in Jerusalem.

Announcing, the Full Track program for certifying Search Engine Optimization (SEO) professionals.

This program has been specifically designed to allow beginners to run their own businesses and become team leaders in the foremost companies in this field.

Jacki Soikis, founder of SEO-Simple, has been running this course professionally for over three years. To date, 17 courses have been held, and the learning material has been updated after each course. More than 350 graduates, who are now the backbone of Israel’s SEO industry, have qualified in these courses.

Participants are exposed to advanced SEO techniques and acquire the most advanced tools and disciplines in this field, fully exploiting the possibilities for cutting expenses and leveraging the web site as a source of income and knowhow for the organization.

Up till now, all courses have been held in Hebrew, and in Tel Aviv.

Now, for the first time, is your opportunity to take part in this cutting-edge course, in Jerusalem, and in English.

For further details, and to register for the course, please contact Debi Zylbermann or seminars@writepoint.com


SEO Course Scope

80 frontal hours, plus approximately 100 practical hours.Classes will be held from 9:00 till 16:30 at WritePoint in Har Hotzvim. The course is planned to start in October 2010.

Target Audience

The SEO course is designed for those interested in making a career change or establishing a business in the SEO and Internet marketing fields, and for those interested in working in the industry.

Lecturers

The main course lecturer is Debi Zylbermann, a graduate of the Winter 2007 SEO Course, and founder of Debi’Z Consulting, a leading Jerusalem SEO company.

A number of guest lecturers will be invited to give students the benefit of their experience.

SEO Course Added Value

  • Professional training team – It’s not enough for instructors to have the professional knowhow, they must also apply the right teaching techniques and be attentive to students needs. Thus, all of our teachers take special examinations and are required to meet our high standards. Moreover, participants fill out a feedback form for each lecturer at the end of the course, and, so far, the feedback grades have been particularly high (over 97%!)

  • Hands-on SEO Project – During the course and over the following four months, each student will optimize a site under supervision. This includes receiving site documents, checking key words, composing a structure optimization report, site management, interfaces for Google and Yahoo site management systems, and distributing articles and affiliations with other sites. Students can choose to optimize a site in English or Hebrew from a wide selection of sites.

  • Professional SEO guidance following course completion – Our team of experts will accompany graduates taking their first steps in areas such as building an independent SEO or Internet marketing business (writing proposals, producing reports, SEO documents, conducting business negotiations and client management), finding a quality workplace, and more.

  • SEO/M-TL1 certification badge and page – The badge is attached to the graduate’s sites and is linked to the certification page, which serves as proof of the graduate’s training and his or her commitment to follow an ethical code.

  • Help in finding a job – A unique system allows graduates to receive applications and job offers from our company’s site.
  • Join a lucrative community – The graduates will join a community comprised of over 350 graduates, whose members are leading the industry in dozens of companies in Israel and abroad.
  • SEO Conferences and Webinars – We hold meetings, conferences and professional workshops for graduates on different professional issues, and from time to time conduct Webinars for our graduates and their employees.

SEO Course Syllabus

Introduction to HTML and JavaScript

  • Structure of the Internet
  • Domain Names
  • Client/Server Environment
  • HTTP Response Header
  • IP and C Class Addresses
  • URL Addresses
  • SAPI_Rewrite in IIS and Apache’s mod_Rewrite
  • Templates
  • Cookies
  • Session
  • Geolocation
  • Availability
  • DNS Servers
  • Proxy Servers
  • Dedicated and Shared Servers

Google

  • Data Centers
  • GFS
  • BigTable
  • MapReduce
  • Google Dance
  • Sandbox
  • The Different Spiders of Google
  • Google’s Buried Treasure
  • Algorithms

SEO – General Survey

  • Organic and Paid SEO
  • Interactions Between Different Search Engines
  • Using Search Engines in Israel and Worldwide
  • The Structure of a SERP (Search Engine Result Page)
  • Factors Influencing Site Ranking in the Engines
  • SEO Worldwide and in Israel
  • Text-Based Search Engines, Directories and Meta-Search Engines

Keyword Research

  • Keywords
  • Strategies for Finding Effective, Quality Phrases
  • Analysis of Worth and Market Segment Identification
  • Search Volumes
  • Trends
  • The Long Tail
  • KEI and Other Ranking Systems
  • Focusing the Site on the Keywords
  • Using Different Professional Tools
  • Google’s Tools
  • Alexa, ComScore, Compete, Nielsen
  • Exercise: Keyword Research

Content

  • Prominence
  • PhraseRank
  • LSI
  • Content Writing and Management
  • Duplicate Content and the Use of the Canonical Tag
  • Focus
  • Relevance
  • Originality
  • Density
  • Structure
  • Language Appropriate to Search Engines
  • Locating Content and Distribution Sources
  • Title and Meta-Description
  • Headers and Tags
  • Images, Video, Flash
  • Robots Tag and Robots.txt File
  • Blocking and Removing Content from the Search Engines
  • Distributing Content
  • Design of Search Results
  • Important Meta-Tags
  • Programs and Accessories for Content Management and Tracking

Links

  • Trust Rank
  • Page Rank
  • Channeling
  • Link Weight and Depth
  • HTML and XML Sitemaps
  • Internal, Outbound and Inbound Links
  • Measuring Link Quality
  • Link Blocks
  • Site-Wide Links
  • Strategies and Ways to Establish and Manage a Quality Link Profile
  • Programs and Accessories for Link Management and Tracking

Structural Optimization

  • The Elements that Comprise a Page and Their Importance in SEO
  • Mechanisms
  • 301 and 302 Redirects
  • Changing Domain Name and/or Site Structure
  • Promotion of Dynamic Sites versus Static Sites
  • News, E-commerce, Article, Index, Portal and Large Content Sites
  • Forums
  • Blogs
  • Flash Sites
  • Platforms for Building Websites and Content Management Systems (CMS)
  • Preservation of Current Status Through a Domain Name Change, Technology Transfer or Structural Upgrade
  • Code and Standardization

Defining SEO Requirements for a New Site

Google Webmasters Tools

Web Analysis

  • Analyzing Visitor Traffic on the Site
  • Methods and Ways of Information Collection
  • Surfers
  • Referring Sources
  • Conversion and Goal Tracking
  • Funnel Report
  • A/B Split, Time Split
  • Google Website Optimizer
  • Google Analytics
  • Advanced Segments
  • Managing Profiles and Filters
  • Campaign Tracking

Paid Advertising in Google Adwords

  • General Overview
  • MCC – Managing Multiple Accounts
  • Campaigns, Ad Groups, Ads and Keywords
  • Performance Tracking and Optimization of Campaigns
  • Google Ad Networks
  • Targeting
  • Budget Management
  • Conversion Rate
  • Landing Pages
  • Conversion Optimizer
  • Google Adwords Editor
  • Google Ad Manager

Grey SEO

  • Proxy Servers
  • Over-Optimization
  • Avoiding Pitfalls that Can Harm a Site
  • Mirror Sites
  • Redirecting Addresses
  • Copying Content
  • Overdone Link Exchanges
  • Link Buying
  • Spamming and Hiding Text
  • Site Cloaking
  • Link Farms
  • Reporting Spam

Establishing and Managing an SEO and Internet Marketing Business

  • An SEO’s Tools of the Trade
  • Work Processes
  • Identifying Potential Clients and Contacting Them
  • Service and Reporting
  • Pricing and Proposals
  • Reliability and Work Agreements