Following on the heels of the introduction of our Link Building Guide earlier this week, here's another idea for gaining exposure - and possibly links - for your blog, via that ubiquitous site - Facebook. If you can write a blog post where you speak highly of the products or services of a

Update on yesterday's blog post about the Kraft Mac and Cheese Twitter campaign: Tweeting and treating from @kraftmacncheese did resume yesterday from around 9AM to 4PM Pacific time, and has since been silent. Tweets continue to mention "mac and cheese" in hopes of winning those five free boxes of Mac and Cheese, and

In a never-ending stream of creative attempts by businesses to use social media to promote their products, the latest is Kraft's Mac & Cheese Twitter campaign. The idea is simple: For every two users who tweet about "mac & cheese", Kraft will send them a tweet with a link to win free boxes of

On Sunday I attended the launch of Amutah 2.0,  a new group dedicated to providing Non-Profit organizations with the social media, marketing and networking tools they need to expand their on and offline presence, increase memberships, and enhance fundraising. Amita 2.0 is the brainchild of Lisa Barkan, CEO of