“Please sir, may I tell you the words that would touch my heart and the hearts of others just like me?” Yes, it would be a dream if your ideal customer said that. No, he is not going to. But – you can still get that priceless information. When we spoke last week about the 5

  You have five seconds to answer this question: Deep down, what really motivates a customer to buy your product or service? Did that take you longer than five seconds? If you came up with an answer – no matter how long it took you – congratulations! You're ahead of most other businesspeople out there. But here comes

Don’t just preach to the converted. Convert them! The most likely candidates to buy your products or services (yes, that’s what we meant by convert; we’re not advocating missionizing) are those who are already convinced. Dov Gordon put it very well: Whose opinions do you consider intelligent? The people who think the same way you

That plumber has been here for an hour already – and I have to go out for an appointment soon. What’s taking him so long? You walk hesitantly into your basement, where the plumber is removing a section of your wall. “Um… how much longer do you think you’re going to be?” He turns around. “Ma’am

Sounds simple, no? If you feel sick and you go to the doctor, you expect him to examine you before prescribing anything. If he just hands you a prescription as soon as you say your throat hurts, you’d probably find a new doctor.

There's a lot out there to read on internet marketing.  What will help you the most?

This week's #msmktg chat discussed our top resources for learning SEO, social media, and anything that can be called by the name "internet marketing."

Happy browsing!

SEOMoz Blog

Well-researched, wide range of SEO

So, you're either saying: Cool! What are the details? or What's a Twitter Chat? Let's answer the last one first. A Twitter chat is when people on Twitter

To market, to market, to make sales that are big.

Home again, home again, jiggelty-jig.