Don’t just preach to the converted. Convert them! The most likely candidates to buy your products or services (yes, that’s what we meant by convert; we’re not advocating missionizing) are those who are already convinced. Dov Gordon put it very well: Whose opinions do you consider intelligent? The people who think the same way you

That plumber has been here for an hour already – and I have to go out for an appointment soon. What’s taking him so long? You walk hesitantly into your basement, where the plumber is removing a section of your wall. “Um… how much longer do you think you’re going to be?” He turns around. “Ma’am

This post is the second in an ongoing series of basic - and slightly more than basic - "How Do I SEO?" articles.  We already covered, "How Do I Figure Out What My Visitors Really Want to See On My Site?"  If you followed the tips there, you already may have some

Should you display your business phone number in an obvious place on your website? It depends who you are. Let's take a look at two cases: One is a more standard case study, written up by WebSiteOptimization.com, about how they drastically improved the number of new clients sent by the website of Dr.