You don’t know?
Then I’ll tell you: it’s figuring out what the most critical activity is for your business success right now.
If your goal is to become a world-class weightlifter, but your answer to “what’s the best thing for you to be eating right now?” is “I don’t know” – who’s betting you’re not going to make it? Sit down right now, learn about nutrition and building muscle, and make a nutrition plan.
So if you don’t know, spend time making a plan. If you need to learn more about business and marketing, do that first and then make a plan.
Let’s say you know. You do know what the most critical activity for your business success is right now.
Are you doing it right now?
Well, apparently not. You’re reading this blog post.
Wait! Don’t press the X in the corner yet – you’ll do that in a minute.
Was this activity what you were doing before you read this blog post?
If no (as it often is for most of us) – why not? Why do all the little activities that are really not as critical (if we’re honest with ourselves) push off doing whatever we have defined as the most important activity for our business growth?
A complete psychological study of why we don’t just do what’s important is beyond the scope of this blog post. Now we’re just going to do an exercise:
When you finish reading this, spend the next 60 minutes doing the most critical activity for your business success. If that’s too much, spend 45 – but no less than that. Give yourself a chunk of time.
And JUST do that activity. Close all other browser tabs except for the one you need. If you can do it offline it’s even better. Turn off the phone. You don’t know where the off button is? It’s the little red one you press to turn your phone back on after the battery dies and you plug it into the charger. Yes – that’s really the off button. If the thought of making your screen go dead intentionally strikes you as unethical, you can always put it on silent and move it to another room.
Just do it.
After those 60 minutes, you’ll have accomplished two things:
- You’ll have actually progressed in helping your business.
- You’ll have a feeling of solid accomplishment. The more you can give yourself that experience, the more you will want it. And then you may not need the complete psychological study – because you’ll be drawn to that feeling of accomplishment.
Okay, it’s time.
Take a deep breath.
Focus it in your mind: what really is the most critical activity for my business right now.
Press the X in the corner.
Go do it.
(After you’re finished, you can always come back here and share your experiences in the comments. We’ll be excited to give you a Bravo! and a virtual round of applause. You might encourage other people as well.)