Manage how your customers view
Their relationship to you.
A relationship is only as strong
As its weakest link, so even if THEY’RE wrong
Apologize, if you want them to stay.
Show how past mistakes have shaped a great today.
Tell your story effectively
Is what you know what others see?
If there’s black and white libel, get it taken all away;
If it has some truth in it, so put out YOUR shade of gray.
When it comes to page quality, be honest:
Does your page have a right to exist?
Take the Panda winners/losers and give them a chance
Against human quality factors; note the variance,
For if your pages are fled back to the SERPs, beware, for – BAM!
Panda may tag your entire site: “Just Above Spam.”
People like their greatness to show
Say they rock; they’ll broadcast you to all they know.
Check if their site has social media clout
Contact after you know them inside out.
In context of the risks in life, is it such a risk to buy?
Aim for 4-6 word phrases to turn conversions high.
If your site niche puts you to sleep, you may have to think
Different target markets for a client than for a link.
Where are your customers? That’s the network that you try.
But you need to be on Google+ – a case of do or die.
Use Facebook Ads Tools, then DM; do it sensitively
And you’ll sell Hawaii vacations to 10,000 instructors of ski.
Thanks Barry Schwartz, Inbal Hotel
And all the speakers – job done well.
Thanks in particular to SMX Israel speakers whose ideas were quoted here! (Can you figure out who said what?): Shira Abel, Jon Sumroy, Eli Feldblum, Dixon Jones, Gil Reich, Michael King, Ofer Dascalu, Menachem Rosenbaum, Miriam Schwab, Marty Weintraub.