Link Persuasion

Posted by on December 13, 2011

You've found it.

You toiled day and night, digging holes, scraping through bramble bushes, buying maps with an X marks the spot, trekking into the depths of the desert… and now you've found it.

effective link building treasure but you are going to need a letter for it

The perfect site to get a link from.

You reach out your hand to take your link – and BAM!

Hit a forcefield.

Hmm… apparently these sites don't give up their links so easily.  Try a different direction – BAM!

Your hand is starting to hurt.

I might have to ask for this link.  But how? How am I going to convince the Master of the Site to give me a precious link?

You pull out a piece of parchment and dip your quill in your handy portable inkwell.

use your quill and inkwell to write an effective link building letter

Dear Master of the Site,

You are the perfect site for me to get a link from. I looked long and hard until I found a site like you.  My link would fit on this page of your site. Please put it there.  Thank you.

You read it over. While you admire your penmanship, something about that letter just doesn't seem right to you.  Maybe you need to offer something in return. You pull out another piece of parchment.

Dear Master of the Site,

You are the perfect site for me to get a link from. And I probably have the perfect site for you to get a link from to. If you give me a link, I'd be happy to give you one too. Thank you.

Also – something just isn't right. And parchment is expensive.  This next one had better be good.

Your mind stays blank.  Your parchment does too.

And then a piece of parchment falls out of the sky and hits you on the head.

Your first thought is: Great! A spare piece of parchment! Then you open it up and see writing on it. Oh, drat. A used piece of parchment.  I'll have to spend two hours scraping off all the ink if I want to use it.  But then you begin to read the writing, and you realize that in no way do you want to scrape this writing off:

The Link Quester's Guide to Effective Persuasion Masters of Sites  What are you impressed with about their site - that's different than anything you could say about another site? Start by telling them that.  Who are you? What's your name, where do you work, why are you interested in the topic?  What would linking to you add to their site? (No, not PageRank and not a reciprocal link, and not a bonafide treasure map. Spellcheck should put big red lines under them to indicate that they do not belong in your letter.) Why does it contribute to the reason their site exists to link to you? How does it further their purpose in life?

You lay the scroll down thoughtfully on the sand, pick up your quill, and begin to write…

 

 

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December 13th, 2011 by Aviva B
Posted in Link Building
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